"Think of the end in sight" - think of the end goal as you're doing the work
Think about usages for images
- typically think of them for a single purpose
- consider multiple uses
- contracts?
- limit what the image is used for?
- consider the amount of time that it takes to create a piece of work
- can't be a constant machine, can only crank out work by so much
- multiple uses will help get more money to you (i.e. putting stuff on mugs, posters, t-shirts, etc)
- sites like this are RedBubble, Society6, Etsy BUT they're aimed at a small audience
Licensing, selling rights to images
- typically character licensing (Batman, Mickey Mouse, etc.)
SURTEX SHOW
Buyer Market Place
Licensing firm
(Overall, it was discussing the benefits of licensing to the artist as they haven't built up the trust in their consumers as other market brands have. By having the brands redistribute the work, the clients buy the artist's work because they have a trust system with the said brand. It benefits both parties.)
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